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Strategy of Czech retail chains competing with foreign competitors
Benešová, Hana ; Chalupský, Vladimír (advisor)
This master´s thesis deals with a problematic of situation on the czech market with consumer´s goods. Especially position of the czech retail chain called Konzum Ústí nad Orlicí, which belong to Association of czech and moravian retail chains. In the thesis I analyse present situation on the czech market with the goods and occupy with future trends. Its consider on the business policy of Konzum, their success and effect. I concentrate myself on the results, which are realized by research made by copany Incoma, to improve the situation and position of the Konzum and Association of czech and moravian retail chains in the keen competition on the czech market because of the foreign retail chains.
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Identifikace faktorů ovlivňujících spotřebitele při nákupu potravin pod privátní značkou
Hrdlička, Aleš
The thesis deals with the factors that influence consumers when they buy food under a private label. The retail market and private label market is analyzed. The thesis is also devoted to the power of influence of ecological aspects on con-sumers. The ecology affects approximately 50% of consumers. The relationship between socioeconomic characteristics and the volume of purchased food under the private label was demonstrated for the age interval, predominant economic activity and education. A partial goal of the work is also using cluster analysis to segment consumers into similar groups and determining the factors that influence these groups the most. According to that there were created 3 groups of consumers: the ordinary consumers, the environmentalists and the designers.The biggest influence on consumers is the price, the quality, own experience, the availability of the store and domestic origin of the goods. The goal of the work was also suggesting appropriate recommendations for private label food sellers.
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Vnímání privátních značek spotřebiteli
Žemličková, Iveta
Žemličková, I. Consumer perception of private labels. Diploma thesis. Brno: Mendel University, 2023. The diploma thesis discusses how private labels are perceived by consumers. It focuses on consumer behavior in the private label food market, more specifically it examines the factors that motivate customers to buy. In the thesis, the reader will get acquainted with the basic terms and a summary of what has been researched on this problem so far. Subsequently, the consumer's view of private labels is investigated using a questionnaire survey. The results show that there is a change in their perception, as private labels are considered to be of higher quality than before. Consumers are also relatively aware of the presence of private brands in the store, which are associated with a low price. The results serve to determine recommendations for retailers to increase awareness of private labels.
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Challenges of CSR for retail chains in terms of responsible purchasing of raw materials
Haluzová, Michaela ; Zadražilová, Dana (advisor) ; Mikoška, Pavel (referee)
The thesis deals with the issue of corporate social responsibility (CSR). Specifically, it focuses on responsible purchasing of raw materials for the production of private labels products. The way to achieve the sustainability of private labels is explaind on the example of Ahold Czech Republic. The thesis is divided into two parts. In the theoretical part, the author explains basic definitions and concepts of CSR, and also deals with the reporting of the results of CSR activities. In the practical application, the author introduces critical commodities together with its environmental, social and economic risks, which are connected with irresponsible and unsustainable way of cultivation. An essential part of the work is the introduction of certification systems that provide certification for farmers and other supply chain actors. Certification guarantees sustainable cultivation. In the final part of the work the author compares the process of individual and group certification and proposes a tangible advantageous solution for Czech suppliers.
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Strategy of Czech retail chains competing with foreign competitors
Benešová, Hana ; Chalupský, Vladimír (advisor)
This master´s thesis deals with a problematic of situation on the czech market with consumer´s goods. Especially position of the czech retail chain called Konzum Ústí nad Orlicí, which belong to Association of czech and moravian retail chains. In the thesis I analyse present situation on the czech market with the goods and occupy with future trends. Its consider on the business policy of Konzum, their success and effect. I concentrate myself on the results, which are realized by research made by copany Incoma, to improve the situation and position of the Konzum and Association of czech and moravian retail chains in the keen competition on the czech market because of the foreign retail chains.
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The Specifics of Private Labels
Fiala, Tomáš ; Průša, Přemysl (advisor) ; Asmalovskij, Alexandr (referee)
The thesis deals with the phenomenon of retail chains´ private labels and their specifics. The aim is to determine which retailers occupy the leading position on the private brand food market and through qualitative research eventually define whether there is a difference in the quality of comparable private brands that are currently being offered by the retail chains. The theoretical part of the thesis deals with the definition of the brand concept, its functions and specifics and on the general concept of private brand market. I also characterize the retail market in the Czech Republic and its own brands among the retail chains.
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Private labels on the Czech food market
Mangová, Zuzana ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
This bachelor thesis is dealing with the position of private labels on the Czech food market. It also investigates the relationship of the consumer to this market. The main goal of this thesis is to discover preferences of the consumers on the Czech food market and to define the end segment of private label buyers. The first part of this thesis is theoretical and deals with consumers behaviour, decision making process and private labels. The second part is practical, where the final research is performed. There are final conclusions about the Czech consumers preferences deduced on the basis of the research.
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Private Labels
Kolmačková, Zuzana ; Cimler, Petr (advisor) ; Hommerová, Dita (referee)
This Bachelor Thesis titled Private labels deals with distribution strategy based on the introduction of private labels especially in retail chains. At the beginning it is focused on the general concept of private label offered by retailers, where is mentioned basic characteristics, history and structuring of distribution brands. Subsequently this thesis informs readers about the introduction of new special distribution brands, which focus primarily on the new consumption habits of customers. The practical part describes the specific relationship between a supply company and two retail companies, with an emphasis on comparing the logistics of the production and promotion of these products, and compares the conditions and standards for the operation of this business relationship.
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Comparing position of private labels in the Czech Republic and the UK
Švalbová, Barbora ; Sedláček, Jiří (advisor) ; Postler, Milan (referee)
The thesis compares and evaluates the current status of development and position of private labels on the market in the Czech Republic and Great Britain. The comparison is based on the data of AC Nielsen and IRI World Wide. Markets were compared in terms of market concentration, investment in own brands or promotional activities, analysis of consumer behavior and the evolution of private labels sales during the economic recession. The thesis proved that the weak position of private labels on the Czech market, compared to the UK market, is low concentration of the retail market, low investments in private labels, poor image and particularly high promotional activities branded products during the economic recession.
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